Basket display



Nov. 29, 1938. N. 'SNELLING BASKET DISPLAY Filed Dec. 7, 1936 7.9 MCHOLAS SA/EZZl/VG B a Y I Q ATTORN '2 lNVENTOR Patented Nov. 29, 1938 UNITED STATES man tries BASKET DISPLAY Nicholas Snelling, Jackson Heights, Long Island,

This invention relates to merchandise support ing and displaying devices, particularly of what may be termed the basket type; and the object of the invention is to provide a display of the 5 class described consisting of a normally'fiat or collapsible blank preferably composed of two parts adapted'when extended to form a front basket portion with a curved back wall having an upwardly extending display section, said Walls being supported in extended position by a foldable bottom wall interlocking with the back wall and forming a closure or seal for the bottom of the basket, at the same time maintaining the back wall and display section in curved position under sufficient strain as to maintain the display section rigidly in upright position; and with these and other objects in view, the invention consists in a device of the class and for the purpose specified, which is simple in construction, eflicient in 20 use, and which is constructed as hereinafter described and claimed.

The invention is fully disclosed in the following specification, of which the accompanying drawing forms a part, in which the separate parts of 25 my improvement are designated by suitable reference characters in each of the views, and in which:

Fig. 1 is a front view of the device in extended position.

30 Fig. 2 is a horizontal section on the line 2-2 of Fig. 1.

Fig. 3 is a vertical section on the line 3-3 of Fig. 1.

Fig. 4 is a plan view of one blank which I em- 35 ploy; and,

Fig. 5 is a plan view of anotherblank.

It will be understood at this time that the entire device may be cut from a single strip or sheet of material, but due to the excessive waste in this method of procedure, it is preferred that the device he formed from two blanks such as shown in Figs. 4 and 5 of the drawing. The blank l shown in Fig. 4 is fashioned to form a large display section II as a continuation of a bottom or base portion l2 having projecting sides l3 and [4. The lower edge l of the blank is curved so that in the fiexure of the blank, this edge will form a flat lower supporting edge adapted to rest upon the table or other support- 50 ing surface. Extending from the edge l5 are two curved flaps I6 and I! with an aperture or recess I8 formed therebetween, these flaps forming a guide for retaining a projecting tongue 19 of the blank 20 against lateral displacement on the edge l5, as later described.

The blank 2% consists of a large bottom wall portion 2| at the forward edge of which is a front wall portion 22, foldable with respect to the bottom wall on the line 23. The front wall 22 includes foldable side walls 24 and 25 having projiecting flaps 26 and 2? at the ends thereof adapted to overlie the side extensions i3 and M and to be glued or otherwise secured thereto.

The bottom Wall 2! also includes projecting tongues 28 and 29 at the side edges thereof adjacent the fold line 23, andthe rear side edges 30 and 3! are curved and sufiiciently extended to tensionally engage the back wall i2 in the operation of assembling or extending the display so as to maintain the back wall l2 as well as the dis play section H in the flexed curved position which not only produces an attractive display but also serves to maintain the display section rigidly in its upright position. The projecting tongues 28 and 29 also operate to engage the side portions or walls 2t, to prevent the side edges of the bottom wall 2i from passing through the open bottom of the display, and at the same time,

aiding in the support of the lower basket portion of the device in its extended position.

In its knocked-down state, the device has the front wall 22 disposed flatly on the bottom wall 2! with said bottom wall arranged flatly upon the back wall l2. In setting up the display, the front wall 22 is moved forwardly and the bottom wall 2| moved downwardly until the tongue l9 enters the aperture it between the projections l6 and I1, in which position, the edges 30, 3 i, in conjunction with the projecting tongues 28 and 29 flex the back wall l2 including the display section II in the curved manner illustrated, and the side walls of the basket are also extended laterally. The placement of articles in the basket will aid in increasing the tension of the flexed display and thus further aid in, the rigid support thereof.

One of the distinctive features of my invention resides in the fact that sheet material of light weight or of a thin nature may be employed, that is to say, a heavy paper or a real light cardboard, whereas, heretofore in producing a display package of the kind under consideration, it was deemed necessary to use heavy cardboards, the back or display sections of which consisted of foldable parts or parts angularly disposed with respect to each other and then oftentimes rein- 50 forced and otherwise supported by bracing members, easels and the like.

I have found that by laying out or designing the blanks in the manner herein disclosed and applying certain pressure or tension to predetermined areas of the blank when in extended or set-up condition, the wall structure of the basket as well as the display section thereof would be selfsustaining. It is understood in this connection that the side walls including the display section of the device are self-sustaining, whether or not articles of merchandise are arranged in the basket. It will thus be seen that I have effected a material saving in the cost of producing devices of the kind under consideration, not only in the use of the light weight material, but also from the standpoint of the shipping costs.

While I have shown in the accompanying drawing one method of carrying my invention into effect, the fundamental principles of the invention are applicable to basket displays of various kinds and classes, regardless of the size and contour of the basket structure and the display section thereof, all of which may be modified to adapt the same for use in connection with different kinds and classes of merchandise and the advertising or display matter to be associated therewith.

Having fully described my invention, what I claim as new and desire to secure by Letters Patent, is:

1. A collapsible knock-down display basket comprising a shallow basket portion consisting of a front wall part, a back wall part, the front wall part having foldable side walls, the back wall part including flexed side walls secured to the first named side walls, said back wall part having an upwardly extending display section extending only from said back wall, said front wall having at the lower edge thereof an integral foldable bottom wall part forming the bottom of the basket, the rear side portions of the bottom wall part having a flexed engagement with the back wall part to fiex'said back wall part, the side walls thereof, and display section, into one continuous uninterrupted curvature, and means centrally of the rear edge of the bottom wall part engaging the back wall part to retain said bottom wall part in position and to support the basket in open anddisplay position.

2. A collapsible knock-down display basket comprising a shallow basket portion consisting of a front wall part, a back wall part, the front wall part having foldable side walls, the back wall part including flexed side walls secured to the first named side walls, said back wall part having an upwardly extending display section extending only from said back wall, said front wall having at the lower edge thereof an integral foldable bottom wall part forming the bottom of the basket, the rear side portions of the bottom wall part having a flexed engagement with the'back wall part to flex said back wall part, the side walls thereof, and display section, into one continuous uninterrupted curvature, means centrally of the rear edge of the bottom wall part engaging the back wall part to retain said bottom wall part in. position and to support the basket to open and display position, said last named means comprising a projecting tongue adapted to enter an aperture formed between two arc-shaped and foldable projections centrally of the lower edge of said back wall part.

NICHOLAS SNELLING. 

